Vision and Mission


Every individual is unique, and at Deraj, we celebrate that very uniqueness with our signature items—be it apparel, home décor or jewellery, we bring to each Deraj customer the promise of stellar quality at super attractive prices. It is also our mission to give back to those who make Deraj what it is—our artisans, team members, vendors and shareholders, ensuring equal respect and growth for all.


Our vision is to gift every Deraj customer a world of happiness with exceptional household items, trinkets and fashion ensembles, along with delivering unparalleled customer service, and making every team member feel cherished and special. We aim to be a shining example in simultaneously delivering happiness to customers, employees, vendor partners, shareholders and the community, in a long-term, sustainable way, that resonates with people across the world